Suggested Reading:the Outrage at Dove's 'Patches" Advertisement is Outrageous

This article written by Will Burns is a reflection on Dove's "Patches" Advertisement and the negative response to it.  He feels that this is a positive way of gaining consumer loyalty by showing the customers that there beauty starts on the inside. I believe while the results of the women growing more confidence from the patches scam was great in one instance but fraudulent in another. I would've felt upset that I was lied to, but happy to find that my growth was because of me and not some chemical.